Cookie Policy
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the site function, remember preferences, measure performance, and support marketing. This Cookie Policy explains the cookies and similar technologies used on www.ptm.us and works together with our Privacy Policy.
2. How We Use Cookies
We use cookies that are strictly necessary for the Site to operate, and—subject to your choices—cookies for performance/analytics, functionality, and advertising/attribution. Where required by law (e.g., GDPR), non-essential cookies are set only after you consent through our cookie banner. You can change or withdraw your choices at any time via [COOKIE PREFERENCE MECHANISM] or your browser settings.
3. Categories of Cookies We Use
Strictly necessary — required for core Site operation and security. Always active.
Performance / Analytics — measure how visitors use the Site so we can improve it.
Functional — remember choices and enable enhanced features.
Advertising / Attribution — measure campaigns and relate visits to marketing outreach.
4. Cookies in Use
The table below reflects current and planned cookies. Confirm against the live deployment before publishing.
| Cookie | Provider | Category | Purpose | Expiry |
|---|---|---|---|---|
_obid | Sopro | Performance / Analytical | Tracks unique visits to the Site and relates them to email-outreach campaigns | 1 year |
_obid_visit | Sopro | Advertising / Tracking | Identifies a session across multiple pages; not linked to personal data | 4 hours |
cuid_* | Sopro | Functional | Webchat session cookie; only set if the Sopro webchat function is enabled; not linked to personal data | 15 days |
[_ga, _ga_*] | Performance / Analytics | Site usage measurement | [confirm] | |
[_fbp] | Meta | Advertising | Campaign measurement / retargeting | [confirm] |
[li_*] | Advertising | Campaign measurement / retargeting | [confirm] | |
[CallRail] | CallRail | Advertising / Attribution | Phone-call source attribution | [confirm] |
(Remove any rows for tools you do not deploy. Add rows for any not listed.)
5. Managing Your Cookies
You can manage non-essential cookies through our cookie banner/preference center and through your browser controls (which let you block or delete cookies). Global Privacy Control (GPC) signals are [honored / handling TBD per counsel]. Blocking some cookies may affect how the Site works.
6. Changes to This Policy
We may update this Cookie Policy as our cookie usage or the law changes. Material changes are reflected by updating the "Last updated" date.
7. Contact
Questions about this Cookie Policy: [PRIVACY CONTACT EMAIL]. For cookies set by Sopro, you can also contact Sopro's DPO at dpo@sopro.io or view their privacy policy at https://sopro.io/legal.
Notes for completion
- Confirm which
cuid_*/ webchat cookies apply (only if Sopro webchat is enabled — handoff doesn't list a webchat; confirm before including). - Confirm GA / Meta / LinkedIn / CallRail cookie names and expiries from the live tag configuration.
- Categorize Sopro cookies consistently in the consent banner (Sopro labels
_obidPerformance and_obid_visitAdvertising). - Cookie banner + this policy should align with the CCPA "sharing" / opt-out disclosures in the Privacy Policy (Section 7).